Ten trends to watch in the coming year
By Tom Standage: Editor, The World Ahead 2023
Nov. 15, 2022
After two years in which the pandemic was the force shaping the immediate future, the main driver now is the war in Ukraine. In the coming months the world will have to grapple with unpredictability around the conflict’s impact on geopolitics and security; the struggle to control inflation; chaos in energy markets; and China’s uncertain post-pandemic path. To complicate matters further, all these things are tightly coupled, like an interlocking series of gear wheels.
Here are ten themes and trends to watch in the year ahead.
- All eyes on Ukraine. Energy prices, inflation, interest rates, economic growth, food shortages—all depend on how the conflict plays out in the coming months. Rapid progress by Ukraine could threaten Vladimir Putin, but a grinding stalemate seems the most likely outcome. Russia will try to string out the conflict in the hope that energy shortages, and political shifts in America, will undermine Western support for Ukraine.
- Recessions loom. Major economies will go into recession as central banks raise interest rates to stifle inflation, an after-effect of the pandemic since inflamed by high energy prices. America’s recession should be relatively mild; Europe’s will be more brutal. The pain will be global as the strong dollar hurts poor countries already hit by soaring food prices.
- Climate silver lining. As countries rush to secure their energy supplies, they are turning back to dirty fossil fuels. But in the medium term the war will accelerate the switch to renewables as a safer alternative to hydrocarbons supplied by autocrats. As well as wind and solar, nuclear and hydrogen will benefit too.
- Peak China? Sometime in April China’s population will be overtaken by India’s, at around 1.43bn. With China’s population in decline, and its economy facing headwinds, expect much discussion of whether China has peaked. Slower growth means its economy may never overtake America’s in size.
- Divided America. Although Republicans did worse than expected in the midterm elections, social and cultural divides on abortion, guns and other hot-button issues continue to widen after a string of contentious Supreme Court rulings. Donald Trump’s formal entry into the 2024 presidential race will pour fuel on the fire.
- Flashpoints to watch. The intense focus on the war in Ukraine heightens the risk of conflict elsewhere. With Russia distracted, conflicts are breaking out in its backyard. China may decide that there will never be a better time to make a move on Taiwan. India-China tensions could flare in the Himalayas. And might Turkey try to nab a Greek island in the Aegean?
- Shifting alliances. Amid geopolitical shifts, alliances are responding. Nato, revitalized by the war in Ukraine, will welcome two new members. Will Saudi Arabia join the Abraham accords, an emerging bloc? Other groupings of growing importance include the Quad and Aukus (two American-led clubs intended to deal with China’s rise) and i2u2—not a rock band, but a sustainability forum linking India, Israel, the United Arab Emirates and the United States.
- Revenge tourism. Take that, covid! As travelers engage in post-lockdown “revenge” tourism, traveler spending will almost regain its 2019 level of $1.4trn, but only because inflation has pushed up prices. The actual number of international tourist trips, at 1.6bn, will still be below the pre-pandemic level of 1.8bn in 2019. Business travel will remain weak as firms cut costs.
- Metaverse reality check. Will the idea of working and playing in virtual worlds catch on beyond video games? 2023 will provide some answers as Apple launches its first headset and Meta decides whether to change its strategy as its share price languishes. Meanwhile, a less complicated and more immediately useful shift may be the rise of “passkeys” to replace passwords.
- New year, new jargon. Never heard of a passkey? Fear not! Turn to our special section, “Understand This”, which rounds up the vital vocabulary that will be useful to know in 2023. Nimbys are out and yimbys are in; cryptocurrencies are uncool and post-quantum cryptography is hot; but can you define a frozen conflict, or synfuel? We’ve got you covered.
In retrospect, the pandemic marked the end of a period of relative stability and predictability in geopolitics and economics. Today’s world is much more unstable, convulsed by the vicissitudes of great-power rivalry, the aftershocks of the pandemic, economic upheaval, extreme weather, and rapid social and technological change. Unpredictability is the new normal. There is no getting away from it. But we hope that reading The World Ahead 2023 will help you face this new reality with confidence. ■
This article was reprinted with permission by The Economist. The views expressed herein are those Tom Standage, Editor, The World Ahead 2023,, and do not necessarily reflect the views of The H Group. This Economist article was legally licensed through AdvisorStream.